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54

lash shampoo for lash extensions

Worth a look

Shows searches that convert (14.1% search→purchase), but a deep review moat (7,537 avg reviews) keeps it on the watch list.

Market size 95Growth 28Conversion 96Competition 25Returns 96Price range 51Avg price 52Brand share 27Review moat 23Quality gap 33

Conversion

Incredible14.1%

search→purchase rate — share of searches ending in a sale

Returns

Incredible0.8%

return rate — above 5% kills the launch gate

Market size

Incredible$2.5M

$2.5M/yr · 1.4M searches

Avg price

Good$12.19

avg listing price — sweet spot $15–$100

Price range

Good$5.40–$25.00

cheapest to priciest tracked listing — scored on the share inside $15–$100

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Growth

Okay+2.7%

90-day search growth — must beat 0% to launch

Brand share

Okay89%

top-5 brand share — brands hold most of the demand

Competition

Bad70%

top-5 click share — a locked-up shelf

Review moat

Bad7,537.44

avg incumbent reviews — the moat a new listing must climb

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