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47

lash primer for eyelash extensions

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Soft demand (-14.6% this quarter) — this niche doesn't clear our bar today.

Market size 27Growth 18Conversion 86Competition 42Returns 97Price range 43Avg price 50Brand share 51Review moat 20Quality gap 47

Returns

Incredible0.6%

return rate — above 5% kills the launch gate

Conversion

Great9.7%

search→purchase rate — share of searches ending in a sale

Brand share

Good74%

top-5 brand share — brands hold most of the demand

Avg price

Good$11.94

avg listing price — sweet spot $15–$100

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Price range

Okay$4.69–$22.86

cheapest to priciest tracked listing — scored on the share inside $15–$100

Competition

Okay60%

top-5 click share — leaders hold, buyers still browse

Market size

Okay$111K

$111K/yr · 96K searches

Review moat

Bad12,857.83

avg incumbent reviews — the moat a new listing must climb

Growth

Bad-14.6%

90-day search growth — must beat 0% to launch

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