63
lash glue
Launch itA $10.1M/yr market growing +2.4% this quarter with returns at 0.5% — clears our launch bar.
Market size
Incredible$10.1M$10.1M/yr · 11.2M searches
Returns
Incredible0.5%return rate — above 5% kills the launch gate
Conversion
Great10.5%search→purchase rate — share of searches ending in a sale
Quality gap
Great4.3★avg incumbent rating — lower means beatable quality
Brand share
Good64%top-5 brand share — brands hold most of the demand
Competition
Okay57%top-5 click share — leaders hold, buyers still browse
Growth
Okay+2.4%90-day search growth — must beat 0% to launch
Avg price
Bad$8.62avg listing price — sweet spot $15–$100
Price range
Bad$4.05–$18.10cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Bad18,355.04avg incumbent reviews — the moat a new listing must climb
Signals No Dominant Brand