38
lash fan
Skip itPrices mostly outside the sweet spot ($6.35–$14.40) — this niche doesn't clear our bar today.
Conversion
Great8.3%search→purchase rate — share of searches ending in a sale
Returns
Great2.0%return rate — above 5% kills the launch gate
Market size
Good$388K$388K/yr · 518K searches
Brand share
Okay84%top-5 brand share — brands hold most of the demand
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Avg price
Okay$9.05avg listing price — sweet spot $15–$100
Competition
Bad71%top-5 click share — a locked-up shelf
Review moat
Bad9,087.75avg incumbent reviews — the moat a new listing must climb
Growth
Bad-17.3%90-day search growth — must beat 0% to launch
Price range
Bad$6.35–$14.40cheapest to priciest tracked listing — scored on the share inside $15–$100