50
lash clusters with spikes
Worth a lookShows low returns (0.4%), but prices mostly outside the sweet spot ($7.95–$16.18) keeps it on the watch list.
Returns
Incredible0.4%return rate — above 5% kills the launch gate
Brand share
Good67%top-5 brand share — brands hold most of the demand
Conversion
Good4.8%search→purchase rate — share of searches ending in a sale
Review moat
Good1,356.59avg incumbent reviews — the moat a new listing must climb
Market size
Good$328K$328K/yr · 708K searches
Competition
Good54%top-5 click share — leaders hold, buyers still browse
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Avg price
Okay$9.61avg listing price — sweet spot $15–$100
Growth
Bad-12.0%90-day search growth — must beat 0% to launch
Price range
Bad$7.95–$16.18cheapest to priciest tracked listing — scored on the share inside $15–$100