51
lash brushes for cleansing
Worth a lookShows low returns (0.6%), but strong incumbent ratings (4.7★) keeps it on the watch list.
Returns
Incredible0.6%return rate — above 5% kills the launch gate
Conversion
Great9.8%search→purchase rate — share of searches ending in a sale
Brand share
Great59%top-5 brand share — no brand owns this niche
Competition
Good51%top-5 click share — leaders hold, buyers still browse
Review moat
Okay1,583avg incumbent reviews — the moat a new listing must climb
Price range
Okay$4.05–$21.93cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Okay$148K$148K/yr · 170K searches
Avg price
Okay$8.83avg listing price — sweet spot $15–$100
Growth
Bad-2.9%90-day search growth — must beat 0% to launch
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Signals No Dominant Brand