51
lash book
Worth a lookShows low returns (0.5%), but a small market ($75K/yr) keeps it on the watch list.
Returns
Incredible0.5%return rate — above 5% kills the launch gate
Review moat
Good885.56avg incumbent reviews — the moat a new listing must climb
Competition
Good47%top-5 click share — leaders hold, buyers still browse
Price range
Good$5.71–$30.18cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Brand share
Good71%top-5 brand share — brands hold most of the demand
Avg price
Okay$11.68avg listing price — sweet spot $15–$100
Growth
Okay+10.9%90-day search growth — must beat 0% to launch
Conversion
Okay2.4%search→purchase rate — share of searches ending in a sale
Market size
Bad$75K$75K/yr · 271K searches