47
large wax sticks
Skip itStrong incumbent ratings (4.7★) — this niche doesn't clear our bar today.
Conversion
Incredible18.1%search→purchase rate — share of searches ending in a sale
Returns
Incredible0.8%return rate — above 5% kills the launch gate
Growth
Good+22.5%90-day search growth — must beat 0% to launch
Price range
Good$4.80–$26.09cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Okay$11.48avg listing price — sweet spot $15–$100
Brand share
Okay85%top-5 brand share — brands hold most of the demand
Market size
Okay$146K$146K/yr · 70K searches
Review moat
Okay3,286.93avg incumbent reviews — the moat a new listing must climb
Competition
Bad75%top-5 click share — a locked-up shelf
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality