50
large silk scrunchies
Worth a lookShows low returns (1.5%), but a deep review moat (9,529 avg reviews) keeps it on the watch list.
Returns
Great1.5%return rate — above 5% kills the launch gate
Competition
Great38%top-5 click share — an open shelf
Brand share
Good63%top-5 brand share — brands hold most of the demand
Market size
Good$319K$319K/yr · 878K searches
Conversion
Okay3.8%search→purchase rate — share of searches ending in a sale
Price range
Okay$2.67–$22.64cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Okay$9.62avg listing price — sweet spot $15–$100
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Growth
Bad-2.7%90-day search growth — must beat 0% to launch
Review moat
Bad9,529.46avg incumbent reviews — the moat a new listing must climb