49
large hair rollers
Skip itSoft demand (-23.4% this quarter) — this niche doesn't clear our bar today.
Quality gap
Great4.3★avg incumbent rating — lower means beatable quality
Conversion
Good5.4%search→purchase rate — share of searches ending in a sale
Competition
Good49%top-5 click share — leaders hold, buyers still browse
Brand share
Good69%top-5 brand share — brands hold most of the demand
Market size
Good$327K$327K/yr · 547K searches
Returns
Okay3.5%return rate — above 5% kills the launch gate
Avg price
Okay$11.08avg listing price — sweet spot $15–$100
Review moat
Okay2,788.44avg incumbent reviews — the moat a new listing must climb
Price range
Okay$5.53–$20.34cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Bad-23.4%90-day search growth — must beat 0% to launch