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lanza hair spray
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Conversion
Incredible14.1%search→purchase rate — share of searches ending in a sale
Avg price
Incredible$29.99avg listing price — sweet spot $15–$100
Price range
Incredible$20.44–$34.39cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Okay+19.0%90-day search growth — must beat 0% to launch
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Review moat
Okay2,954.1avg incumbent reviews — the moat a new listing must climb
Market size
Bad$84K$84K/yr · 20K searches
Competition
Bad86%top-5 click share — a locked-up shelf
Brand share
Bad100%top-5 brand share — brand-locked demand