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lanvin perfume
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.0%return rate — above 5% kills the launch gate
Quality gap
Great4.1★avg incumbent rating — lower means beatable quality
Avg price
Great$82.85avg listing price — sweet spot $15–$100
Price range
Good$21.95–$138.35cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Okay2,393.57avg incumbent reviews — the moat a new listing must climb
Growth
Okay+8.5%90-day search growth — must beat 0% to launch
Market size
Bad$59K$59K/yr · 73K searches
Conversion
Bad1.0%search→purchase rate — share of searches ending in a sale
Competition
Bad90%top-5 click share — a locked-up shelf
Brand share
Bad100%top-5 brand share — brand-locked demand
Signals High Price