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lange waver
Skip itBrand-locked demand (top 5 brands take 97% of clicks) — this niche doesn't clear our bar today.
Avg price
Incredible$30.67avg listing price — sweet spot $15–$100
Price range
Incredible$20.37–$51.36cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Good4.3★avg incumbent rating — lower means beatable quality
Market size
Good$379K$379K/yr · 319K searches
Conversion
Okay3.9%search→purchase rate — share of searches ending in a sale
Growth
Okay+12.0%90-day search growth — must beat 0% to launch
Competition
Bad75%top-5 click share — a locked-up shelf
Review moat
Bad14,050.15avg incumbent reviews — the moat a new listing must climb
Returns
Bad6.9%return rate — above 5% kills the launch gate
Brand share
Bad97%top-5 brand share — brand-locked demand
Signals High Returns