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laneige
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Market size
Incredible$7.8M$7.8M/yr · 10.7M searches
Returns
Great1.1%return rate — above 5% kills the launch gate
Avg price
Great$20.27avg listing price — sweet spot $15–$100
Price range
Good$7.68–$34.18cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Okay3.6%search→purchase rate — share of searches ending in a sale
Competition
Okay65%top-5 click share — leaders hold, buyers still browse
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Review moat
Bad4,920.11avg incumbent reviews — the moat a new listing must climb
Growth
Bad-14.0%90-day search growth — must beat 0% to launch
Brand share
Bad100%top-5 brand share — brand-locked demand