50
lancome primer
Worth a lookShows searches that convert (15.4% search→purchase), but brand-locked demand (top 5 brands take 100% of clicks) keeps it on the watch list.
Conversion
Incredible15.4%search→purchase rate — share of searches ending in a sale
Returns
Great1.1%return rate — above 5% kills the launch gate
Avg price
Great$22.60avg listing price — sweet spot $15–$100
Price range
Great$8.50–$64.80cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Good$443K$443K/yr · 127K searches
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Growth
Okay+4.8%90-day search growth — must beat 0% to launch
Review moat
Bad7,116.92avg incumbent reviews — the moat a new listing must climb
Competition
Bad78%top-5 click share — a locked-up shelf
Brand share
Bad100%top-5 brand share — brand-locked demand