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lala lips
Skip itSoft demand (-55.5% this quarter) — this niche doesn't clear our bar today.
Returns
Incredible0.9%return rate — above 5% kills the launch gate
Conversion
Great8.7%search→purchase rate — share of searches ending in a sale
Avg price
Great$17.90avg listing price — sweet spot $15–$100
Price range
Good$9.60–$27.43cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Review moat
Okay2,100avg incumbent reviews — the moat a new listing must climb
Market size
Okay$217K$217K/yr · 140K searches
Competition
Bad96%top-5 click share — a locked-up shelf
Growth
Bad-55.5%90-day search growth — must beat 0% to launch
Brand share
Bad100%top-5 brand share — brand-locked demand