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lace tint
Worth a lookShows low returns (1.2%), but soft demand (-14.6% this quarter) keeps it on the watch list.
Returns
Great1.2%return rate — above 5% kills the launch gate
Competition
Great36%top-5 click share — an open shelf
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Conversion
Good4.2%search→purchase rate — share of searches ending in a sale
Price range
Okay$7.00–$21.99cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Okay$240K$240K/yr · 513K searches
Avg price
Okay$11.16avg listing price — sweet spot $15–$100
Review moat
Okay2,978.32avg incumbent reviews — the moat a new listing must climb
Brand share
Bad90%top-5 brand share — brand-locked demand
Growth
Bad-14.6%90-day search growth — must beat 0% to launch