37
kylie cosmetics
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Avg price
Incredible$35.94avg listing price — sweet spot $15–$100
Price range
Great$9.41–$76.37cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Good619.75avg incumbent reviews — the moat a new listing must climb
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Market size
Okay$258K$258K/yr · 709K searches
Returns
Okay4.8%return rate — above 5% kills the launch gate
Competition
Bad70%top-5 click share — a locked-up shelf
Growth
Bad-5.7%90-day search growth — must beat 0% to launch
Conversion
Bad1.0%search→purchase rate — share of searches ending in a sale
Brand share
Bad100%top-5 brand share — brand-locked demand
Signals Low Review Barrier