44
kyle richards amazon favorites
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.6%return rate — above 5% kills the launch gate
Conversion
Great11.0%search→purchase rate — share of searches ending in a sale
Avg price
Great$17.38avg listing price — sweet spot $15–$100
Price range
Great$8.77–$34.14cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Market size
Okay$116K$116K/yr · 61K searches
Competition
Okay69%top-5 click share — leaders hold, buyers still browse
Growth
Bad-12.0%90-day search growth — must beat 0% to launch
Review moat
Bad21,634.83avg incumbent reviews — the moat a new listing must climb
Brand share
Bad100%top-5 brand share — brand-locked demand