51
kp body wash
Worth a lookShows low returns (0.4%), but a concentrated shelf (top 5 take 100% of clicks) keeps it on the watch list.
Returns
Incredible0.4%return rate — above 5% kills the launch gate
Market size
Incredible$2.1M$2.1M/yr · 1.0M searches
Conversion
Incredible12.2%search→purchase rate — share of searches ending in a sale
Avg price
Great$17.00avg listing price — sweet spot $15–$100
Price range
Great$13.98–$19.11cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Okay+11.8%90-day search growth — must beat 0% to launch
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Review moat
Bad9,941.8avg incumbent reviews — the moat a new listing must climb
Competition
Bad100%top-5 click share — a locked-up shelf
Brand share
Bad100%top-5 brand share — brand-locked demand