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kosas brow gel
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Avg price
Great$22.76avg listing price — sweet spot $15–$100
Conversion
Great9.0%search→purchase rate — share of searches ending in a sale
Returns
Great1.9%return rate — above 5% kills the launch gate
Quality gap
Great4.3★avg incumbent rating — lower means beatable quality
Review moat
Good1,051.38avg incumbent reviews — the moat a new listing must climb
Price range
Good$6.69–$25.35cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Okay$166K$166K/yr · 81K searches
Growth
Bad-7.5%90-day search growth — must beat 0% to launch
Competition
Bad93%top-5 click share — a locked-up shelf
Brand share
Bad100%top-5 brand share — brand-locked demand