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korean lip balm
Worth a lookShows low returns (1.0%), but soft demand (-15.2% this quarter) keeps it on the watch list.
Returns
Great1.0%return rate — above 5% kills the launch gate
Avg price
Good$14.47avg listing price — sweet spot $15–$100
Competition
Good46%top-5 click share — leaders hold, buyers still browse
Market size
Good$430K$430K/yr · 718K searches
Brand share
Good71%top-5 brand share — brands hold most of the demand
Price range
Good$4.70–$27.11cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Good4.1%search→purchase rate — share of searches ending in a sale
Quality gap
Good4.5★avg incumbent rating — lower means beatable quality
Review moat
Okay3,630.89avg incumbent reviews — the moat a new listing must climb
Growth
Bad-15.2%90-day search growth — must beat 0% to launch