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korean hand lotion
Skip itSoft demand (-43.7% this quarter) — this niche doesn't clear our bar today.
Returns
Incredible0.6%return rate — above 5% kills the launch gate
Conversion
Great10.4%search→purchase rate — share of searches ending in a sale
Avg price
Great$15.81avg listing price — sweet spot $15–$100
Price range
Good$4.35–$40.52cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Okay$134K$134K/yr · 82K searches
Review moat
Okay3,754avg incumbent reviews — the moat a new listing must climb
Competition
Bad73%top-5 click share — a locked-up shelf
Brand share
Bad91%top-5 brand share — brand-locked demand
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Growth
Bad-43.7%90-day search growth — must beat 0% to launch