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korean face wash
Launch itA $2.5M/yr market growing +11.6% this quarter with returns at 0.9% — clears our launch bar.
Returns
Incredible0.9%return rate — above 5% kills the launch gate
Market size
Incredible$2.5M$2.5M/yr · 1.9M searches
Conversion
Great8.3%search→purchase rate — share of searches ending in a sale
Avg price
Great$16.19avg listing price — sweet spot $15–$100
Price range
Great$9.27–$32.24cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Okay60%top-5 click share — leaders hold, buyers still browse
Growth
Okay+11.6%90-day search growth — must beat 0% to launch
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Review moat
Bad6,127.42avg incumbent reviews — the moat a new listing must climb
Brand share
Bad93%top-5 brand share — brand-locked demand