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korean body scrub
Skip itSoft demand (-20.2% this quarter) — this niche doesn't clear our bar today.
Returns
Incredible0.8%return rate — above 5% kills the launch gate
Brand share
Great54%top-5 brand share — no brand owns this niche
Conversion
Good5.5%search→purchase rate — share of searches ending in a sale
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Competition
Good54%top-5 click share — leaders hold, buyers still browse
Avg price
Okay$11.56avg listing price — sweet spot $15–$100
Price range
Okay$5.06–$19.22cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Bad8,440.52avg incumbent reviews — the moat a new listing must climb
Market size
Bad$70K$70K/yr · 110K searches
Growth
Bad-20.2%90-day search growth — must beat 0% to launch
Signals No Dominant Brand