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kokum butter
Skip itSoft demand (-6.3% this quarter) — this niche doesn't clear our bar today.
Returns
Incredible0.7%return rate — above 5% kills the launch gate
Avg price
Incredible$24.17avg listing price — sweet spot $15–$100
Price range
Great$6.92–$97.97cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Great7.7%search→purchase rate — share of searches ending in a sale
Review moat
Okay1,974.89avg incumbent reviews — the moat a new listing must climb
Market size
Okay$178K$178K/yr · 96K searches
Competition
Okay65%top-5 click share — leaders hold, buyers still browse
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Brand share
Okay89%top-5 brand share — brands hold most of the demand
Growth
Bad-6.3%90-day search growth — must beat 0% to launch