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kojic acid lotion
Worth a lookShows low returns (0.6%), but a small market ($62K/yr) keeps it on the watch list.
Returns
Incredible0.6%return rate — above 5% kills the launch gate
Avg price
Great$17.20avg listing price — sweet spot $15–$100
Quality gap
Great4.3★avg incumbent rating — lower means beatable quality
Price range
Good$7.86–$34.98cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Good42%top-5 click share — leaders hold, buyers still browse
Brand share
Good71%top-5 brand share — brands hold most of the demand
Growth
Okay+12.2%90-day search growth — must beat 0% to launch
Conversion
Okay2.6%search→purchase rate — share of searches ending in a sale
Review moat
Okay3,975.97avg incumbent reviews — the moat a new listing must climb
Market size
Bad$62K$62K/yr · 141K searches