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55

kojic acid lotion

Worth a look

Shows low returns (0.6%), but a small market ($62K/yr) keeps it on the watch list.

Market size 16Growth 40Conversion 32Competition 72Returns 97Price range 74Avg price 81Brand share 57Review moat 25Quality gap 78

Returns

Incredible0.6%

return rate — above 5% kills the launch gate

Avg price

Great$17.20

avg listing price — sweet spot $15–$100

Quality gap

Great4.3★

avg incumbent rating — lower means beatable quality

Price range

Good$7.86–$34.98

cheapest to priciest tracked listing — scored on the share inside $15–$100

Competition

Good42%

top-5 click share — leaders hold, buyers still browse

Brand share

Good71%

top-5 brand share — brands hold most of the demand

Growth

Okay+12.2%

90-day search growth — must beat 0% to launch

Conversion

Okay2.6%

search→purchase rate — share of searches ending in a sale

Review moat

Okay3,975.97

avg incumbent reviews — the moat a new listing must climb

Market size

Bad$62K

$62K/yr · 141K searches

Reviews