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kojeva
Skip itSoft demand (-25.4% this quarter) — this niche doesn't clear our bar today.
Returns
Great1.2%return rate — above 5% kills the launch gate
Avg price
Great$16.97avg listing price — sweet spot $15–$100
Price range
Great$7.45–$42.22cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Great7.6%search→purchase rate — share of searches ending in a sale
Review moat
Good524.09avg incumbent reviews — the moat a new listing must climb
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Brand share
Bad90%top-5 brand share — brand-locked demand
Market size
Bad$94K$94K/yr · 73K searches
Competition
Bad85%top-5 click share — a locked-up shelf
Growth
Bad-25.4%90-day search growth — must beat 0% to launch