55
kohl eyeliner
Worth a lookShows low returns (0.6%), but a deep review moat (16,660 avg reviews) keeps it on the watch list.
Returns
Incredible0.6%return rate — above 5% kills the launch gate
Quality gap
Great4.2★avg incumbent rating — lower means beatable quality
Brand share
Great59%top-5 brand share — no brand owns this niche
Market size
Good$455K$455K/yr · 1.0M searches
Price range
Good$1.07–$31.36cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Okay$11.93avg listing price — sweet spot $15–$100
Conversion
Okay3.8%search→purchase rate — share of searches ending in a sale
Competition
Okay58%top-5 click share — leaders hold, buyers still browse
Growth
Bad-4.9%90-day search growth — must beat 0% to launch
Review moat
Bad16,659.83avg incumbent reviews — the moat a new listing must climb