55
kms hair products
Worth a lookShows low returns (0.6%), but brand-locked demand (top 5 brands take 99% of clicks) keeps it on the watch list.
Returns
Incredible0.6%return rate — above 5% kills the launch gate
Conversion
Incredible12.8%search→purchase rate — share of searches ending in a sale
Avg price
Incredible$23.48avg listing price — sweet spot $15–$100
Price range
Great$7.25–$39.56cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Good$536K$536K/yr · 179K searches
Competition
Okay55%top-5 click share — leaders hold, buyers still browse
Review moat
Okay1,609.38avg incumbent reviews — the moat a new listing must climb
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Growth
Okay+4.1%90-day search growth — must beat 0% to launch
Brand share
Bad99%top-5 brand share — brand-locked demand