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kinky straight u part wig
Skip itSoft demand (-33.1% this quarter) — this niche doesn't clear our bar today.
Quality gap
Incredible3.9★avg incumbent rating — lower means beatable quality
Review moat
Great178.5avg incumbent reviews — the moat a new listing must climb
Avg price
Great$78.46avg listing price — sweet spot $15–$100
Price range
Great$21.52–$121.83cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Good62%top-5 brand share — brands hold most of the demand
Competition
Good54%top-5 click share — leaders hold, buyers still browse
Market size
Okay$105K$105K/yr · 123K searches
Conversion
Bad1.1%search→purchase rate — share of searches ending in a sale
Returns
Bad8.8%return rate — above 5% kills the launch gate
Growth
Bad-33.1%90-day search growth — must beat 0% to launch