59
kinky curly wig
Worth a lookShows beatable incumbent ratings (4.0★), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Quality gap
Incredible4.0★avg incumbent rating — lower means beatable quality
Brand share
Great42%top-5 brand share — no brand owns this niche
Competition
Great31%top-5 click share — an open shelf
Avg price
Good$103.49avg listing price — sweet spot $15–$100
Review moat
Good627.2avg incumbent reviews — the moat a new listing must climb
Market size
Good$460K$460K/yr · 653K searches
Growth
Okay+15.5%90-day search growth — must beat 0% to launch
Price range
Okay$18.65–$215.83cheapest to priciest tracked listing — scored on the share inside $15–$100
Returns
Bad5.1%return rate — above 5% kills the launch gate
Conversion
Bad0.7%search→purchase rate — share of searches ending in a sale