40
kiehls body wash
Skip itBrand-locked demand (top 5 brands take 96% of clicks) — this niche doesn't clear our bar today.
Returns
Great1.5%return rate — above 5% kills the launch gate
Avg price
Great$15.05avg listing price — sweet spot $15–$100
Quality gap
Good4.3★avg incumbent rating — lower means beatable quality
Conversion
Good6.0%search→purchase rate — share of searches ending in a sale
Price range
Good$6.96–$26.14cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Okay2,706.75avg incumbent reviews — the moat a new listing must climb
Growth
Bad-1.3%90-day search growth — must beat 0% to launch
Market size
Bad$62K$62K/yr · 69K searches
Competition
Bad83%top-5 click share — a locked-up shelf
Brand share
Bad96%top-5 brand share — brand-locked demand