50
kids sunscreen travel size
Worth a lookShows low returns (0.7%), but brand-locked demand (top 5 brands take 100% of clicks) keeps it on the watch list.
Returns
Incredible0.7%return rate — above 5% kills the launch gate
Conversion
Great9.9%search→purchase rate — share of searches ending in a sale
Price range
Good$5.72–$40.21cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Good+48.8%90-day search growth — must beat 0% to launch
Avg price
Good$12.95avg listing price — sweet spot $15–$100
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Competition
Okay63%top-5 click share — leaders hold, buyers still browse
Market size
Okay$127K$127K/yr · 99K searches
Review moat
Bad8,640.28avg incumbent reviews — the moat a new listing must climb
Brand share
Bad100%top-5 brand share — brand-locked demand