54
kids perfume for girls
Worth a lookShows low returns (0.1%), but soft demand (-22.4% this quarter) keeps it on the watch list.
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Avg price
Great$17.91avg listing price — sweet spot $15–$100
Price range
Great$4.97–$67.11cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Good42%top-5 click share — leaders hold, buyers still browse
Market size
Good$398K$398K/yr · 868K searches
Brand share
Good72%top-5 brand share — brands hold most of the demand
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Review moat
Okay2,638.21avg incumbent reviews — the moat a new listing must climb
Conversion
Okay2.6%search→purchase rate — share of searches ending in a sale
Growth
Bad-22.4%90-day search growth — must beat 0% to launch