47
kids makeup brushes
Skip itSoft demand (-18.6% this quarter) — this niche doesn't clear our bar today.
Returns
Great1.2%return rate — above 5% kills the launch gate
Brand share
Great56%top-5 brand share — no brand owns this niche
Competition
Good44%top-5 click share — leaders hold, buyers still browse
Price range
Good$4.45–$35.03cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Okay3.6%search→purchase rate — share of searches ending in a sale
Review moat
Okay2,568.69avg incumbent reviews — the moat a new listing must climb
Avg price
Okay$10.56avg listing price — sweet spot $15–$100
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Market size
Bad$85K$85K/yr · 222K searches
Growth
Bad-18.6%90-day search growth — must beat 0% to launch