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kids hair cutting cape
Skip itSoft demand (-17.6% this quarter) — this niche doesn't clear our bar today.
Returns
Great1.1%return rate — above 5% kills the launch gate
Conversion
Great7.1%search→purchase rate — share of searches ending in a sale
Market size
Okay$210K$210K/yr · 300K searches
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Review moat
Okay2,657.67avg incumbent reviews — the moat a new listing must climb
Price range
Okay$6.04–$20.42cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Okay$9.81avg listing price — sweet spot $15–$100
Competition
Bad71%top-5 click share — a locked-up shelf
Brand share
Bad91%top-5 brand share — brand-locked demand
Growth
Bad-17.6%90-day search growth — must beat 0% to launch