42
kids face masks spa
Skip itSoft demand (-33.2% this quarter) — this niche doesn't clear our bar today.
Returns
Incredible0.8%return rate — above 5% kills the launch gate
Conversion
Good5.7%search→purchase rate — share of searches ending in a sale
Avg price
Good$12.66avg listing price — sweet spot $15–$100
Review moat
Okay1,581.76avg incumbent reviews — the moat a new listing must climb
Price range
Okay$6.82–$21.91cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Okay80%top-5 brand share — brands hold most of the demand
Market size
Okay$181K$181K/yr · 253K searches
Competition
Okay64%top-5 click share — leaders hold, buyers still browse
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality
Growth
Bad-33.2%90-day search growth — must beat 0% to launch