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kids deodorant girls
Launch itA $1.6M/yr market growing +20.4% this quarter with returns at 0.6% — clears our launch bar.
Returns
Incredible0.6%return rate — above 5% kills the launch gate
Market size
Great$1.6M$1.6M/yr · 1.3M searches
Conversion
Great9.0%search→purchase rate — share of searches ending in a sale
Price range
Good$6.93–$29.18cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Good$13.50avg listing price — sweet spot $15–$100
Growth
Good+20.4%90-day search growth — must beat 0% to launch
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Competition
Okay64%top-5 click share — leaders hold, buyers still browse
Review moat
Bad6,083.44avg incumbent reviews — the moat a new listing must climb
Brand share
Bad91%top-5 brand share — brand-locked demand