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kids deodorant boy
Worth a lookShows low returns (0.3%), but a deep review moat (9,208 avg reviews) keeps it on the watch list.
Returns
Incredible0.3%return rate — above 5% kills the launch gate
Conversion
Great10.6%search→purchase rate — share of searches ending in a sale
Market size
Good$592K$592K/yr · 469K searches
Price range
Good$6.30–$29.18cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Okay$11.93avg listing price — sweet spot $15–$100
Growth
Okay+18.7%90-day search growth — must beat 0% to launch
Competition
Okay65%top-5 click share — leaders hold, buyers still browse
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Brand share
Okay86%top-5 brand share — brands hold most of the demand
Review moat
Bad9,207.62avg incumbent reviews — the moat a new listing must climb