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kids curl cream
Skip itSoft demand (-19.9% this quarter) — this niche doesn't clear our bar today.
Returns
Incredible0.5%return rate — above 5% kills the launch gate
Conversion
Great7.6%search→purchase rate — share of searches ending in a sale
Avg price
Good$13.30avg listing price — sweet spot $15–$100
Price range
Good$6.14–$28.82cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Okay82%top-5 brand share — brands hold most of the demand
Competition
Okay64%top-5 click share — leaders hold, buyers still browse
Market size
Okay$150K$150K/yr · 148K searches
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Review moat
Bad6,587.41avg incumbent reviews — the moat a new listing must climb
Growth
Bad-19.9%90-day search growth — must beat 0% to launch