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kevin murphy rough rider
Worth a lookShows searches that convert (20.0% search→purchase), but a concentrated shelf (top 5 take 100% of clicks) keeps it on the watch list.
Conversion
Incredible20.0%search→purchase rate — share of searches ending in a sale
Returns
Great1.2%return rate — above 5% kills the launch gate
Price range
Great$13.85–$33.80cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Great$20.53avg listing price — sweet spot $15–$100
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Growth
Good+31.9%90-day search growth — must beat 0% to launch
Review moat
Okay1,806.33avg incumbent reviews — the moat a new listing must climb
Market size
Okay$146K$146K/yr · 36K searches
Competition
Bad100%top-5 click share — a locked-up shelf
Brand share
Bad100%top-5 brand share — brand-locked demand