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kevin murphy plumping wash
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Conversion
Incredible14.6%search→purchase rate — share of searches ending in a sale
Returns
Incredible0.8%return rate — above 5% kills the launch gate
Price range
Incredible$33.75–$94.46cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Great$63.30avg listing price — sweet spot $15–$100
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Review moat
Good1,355avg incumbent reviews — the moat a new listing must climb
Market size
Good$339K$339K/yr · 37K searches
Growth
Bad-33.1%90-day search growth — must beat 0% to launch
Competition
Bad94%top-5 click share — a locked-up shelf
Brand share
Bad100%top-5 brand share — brand-locked demand
Signals High Price