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Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.9%return rate — above 5% kills the launch gate
Conversion
Great11.0%search→purchase rate — share of searches ending in a sale
Avg price
Great$66.91avg listing price — sweet spot $15–$100
Review moat
Good611.44avg incumbent reviews — the moat a new listing must climb
Market size
Good$320K$320K/yr · 43K searches
Price range
Okay$31.39–$186.75cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Bad-0.4%90-day search growth — must beat 0% to launch
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality
Competition
Bad87%top-5 click share — a locked-up shelf
Brand share
Bad100%top-5 brand share — brand-locked demand
Signals High Price