64
kevin murphy free hold
Launch itA $3.3M/yr market growing +6.4% this quarter with returns at 0.7% — clears our launch bar.
Returns
Incredible0.7%return rate — above 5% kills the launch gate
Market size
Incredible$3.3M$3.3M/yr · 900K searches
Avg price
Incredible$34.28avg listing price — sweet spot $15–$100
Price range
Great$13.74–$50.21cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Great10.6%search→purchase rate — share of searches ending in a sale
Competition
Good49%top-5 click share — leaders hold, buyers still browse
Quality gap
Good4.5★avg incumbent rating — lower means beatable quality
Review moat
Okay1,589.74avg incumbent reviews — the moat a new listing must climb
Growth
Okay+6.4%90-day search growth — must beat 0% to launch
Brand share
Bad100%top-5 brand share — brand-locked demand