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Launch itA $2.9M/yr market growing +43.1% this quarter with returns at 0.6% — clears our launch bar.
Returns
Incredible0.6%return rate — above 6% kills the launch gate
Market size
Incredible$2.9M$2.9M/yr · 2.1M searches
Avg price
Great$20.50avg listing price — sweet spot $15–$100
Price range
Great$8.87–$36.36cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Good6.7%search→purchase rate — share of searches ending in a sale
Growth
Good+43.1%90-day search growth — must beat 0% to launch
Competition
Good50%top-5 click share — leaders hold, buyers still browse
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Brand share
Okay87%top-5 brand share — brands hold most of the demand
Review moat
Bad10,834.86avg incumbent reviews — the moat a new listing must climb