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keratin spray
Worth a lookShows low returns (0.6%), but brand-locked demand (top 5 brands take 100% of clicks) keeps it on the watch list.
Returns
Incredible0.6%return rate — above 5% kills the launch gate
Avg price
Great$47.75avg listing price — sweet spot $15–$100
Conversion
Great7.7%search→purchase rate — share of searches ending in a sale
Market size
Good$795K$795K/yr · 216K searches
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Review moat
Okay2,378.5avg incumbent reviews — the moat a new listing must climb
Competition
Okay63%top-5 click share — leaders hold, buyers still browse
Growth
Okay+6.9%90-day search growth — must beat 0% to launch
Price range
Bad$6.63–$439.91cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Bad100%top-5 brand share — brand-locked demand