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keratin shampoo and conditioner
Launch itA $1.8M/yr market growing +14.2% this quarter with returns at 0.8% — clears our launch bar.
Returns
Incredible0.8%return rate — above 5% kills the launch gate
Avg price
Incredible$31.30avg listing price — sweet spot $15–$100
Market size
Great$1.8M$1.8M/yr · 701K searches
Price range
Great$6.97–$78.22cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Great8.1%search→purchase rate — share of searches ending in a sale
Competition
Good43%top-5 click share — leaders hold, buyers still browse
Growth
Okay+14.2%90-day search growth — must beat 0% to launch
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Brand share
Okay87%top-5 brand share — brands hold most of the demand
Review moat
Bad5,245.9avg incumbent reviews — the moat a new listing must climb