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50

keratin glue for hair extensions

Worth a look

Shows a thin review moat (437 avg reviews), but a small market ($67K/yr) keeps it on the watch list.

Market size 17Growth 17Conversion 42Competition 61Returns 64Price range 76Avg price 72Brand share 66Review moat 78Quality gap 70

Review moat

Great437.32

avg incumbent reviews — the moat a new listing must climb

Price range

Great$5.58–$45.92

cheapest to priciest tracked listing — scored on the share inside $15–$100

Avg price

Good$14.64

avg listing price — sweet spot $15–$100

Quality gap

Good4.3★

avg incumbent rating — lower means beatable quality

Brand share

Good66%

top-5 brand share — brands hold most of the demand

Returns

Good2.4%

return rate — above 5% kills the launch gate

Competition

Good48%

top-5 click share — leaders hold, buyers still browse

Conversion

Okay3.4%

search→purchase rate — share of searches ending in a sale

Market size

Bad$67K

$67K/yr · 135K searches

Growth

Bad-17.0%

90-day search growth — must beat 0% to launch

Reviews